Spittake Merch Brand Design
Hand drawn branding and identity package for the humorous apparel company
Belly laughs and borderline offensive funny t-shirts are what Spittake Merch is all about. To walk that fine line visually, they wanted a logo that was both fun and classic at the same time. The highlight of the logo is a hand drawn spitting man head that was vectorized for use at any size. The bright shades of green capture the fun and energy of the Spittake Merch brand. Then, I created a series of typographical looks suitable for a variety of applications, including being printed on t-shirts, on product tags, and on signage.