EBIT 20 Logo Design

The creator of EBIT 20 utilizes his wealth of experience and knowledge in the HVAC industry to provide focused training on the business side of HVAC to company owners and operators. He identified an existing gap where the operators are proficient on the technical aspects of the operations, such as repairing heating and cooling equipment, but lack some of the financial skills to really reach their full potential. The goal of EBIT 20 is to share information and a suite of tools that will provide the customer with actionable strategies to lead to the common goal of 20% net profit, hence the EBIT 20 name. I created the logo with that in mind. The visual representations of data, charts, and growth are evident in the icon, with a strong sans-serif font used to pull it all together.